Several people noted that their cards had been charged but they didn’t receive tickets, while others reported that in the confirmation process was displaying strangers’ credit card information in place of their own. Within a few minutes frustrated would-be ticket buyers began reporting on Twitter that was collecting their credit card information but not confirming their purchases. Where things get more problematic from a legal perspective is the apparent breakdown in credit card processing. Moreover, BBCA has already taken remedial measures to make sure that future ticket distributions will not suffer from similar miscommunication.
SIMPLE COMIC CRASHES PATCH
Disappointed fans could try to seek compensation for lost time and event access due to BBCA’s decision to patch around the crash by posting a backdoor link on tumblr instead of Twitter, but the minimal damages and excessive cost of litigation would make for at best a pyrrhic victory. The mere inability to get tickets is not a viable basis for a lawsuit-although stranger things have happened in tort-friendly jurisdictions, a New York court would not likely be your friend. If all that had happened was a server crash precipitated by a massive amount of traffic, the basis for legal action would be weak at best. Once the BBCA Twitter feed posted the link, thousands of people hit and the site crashed. As a result, amplifying the series’ growing popularity was a lack of any of price discrimination, which would have tempered, say, more expensive pricing for a premiere at the Paley Center.
The price for each tickets was just eleven cents-a penny for each of the Doctor’s eleven incarnations. handling the BBCA’s marketing team also took the opportunity to leverage public interest in its most popular program by directing people to follow its Twitter feed in order to be first to get the link to buy tickets. The company scheduled the upcoming August 25 premier at a large theater, the Ziegfeld, and it outsourced the distribution to. In its basic structure BBCA’s event management was relatively typical. (BBCA is part of a network of ventures operated for the benefit of the public-purpose BBC Trust.) The good Doctor’s spike in popularity since the first New York screening two years ago made tickets inevitable, not just to avoid turning away fans at the end of a long line but to forestall liability from an accident, health problem or other incident camping out by a busy city thoroughfare. Like Comic-Con, BBC America is a charitable enterprise adapting to pop culture fandom’s transition from the cultural margins to the mainstream.
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